TL;DR: Both are legitimate options for reducing your data broker footprint — the right pick often comes down to how much you value a more hands-on reporting style versus a more automated, lower-touch process.
DeleteMe and Incogni are two well-known data removal services that submit opt-out requests to data broker and people-search sites on your behalf.
What to Look For
Both scan a range of data broker sites for your personal information and handle the opt-out process for you, saving the significant time it would take to do this manually across dozens of individual sites.
Key Differences
DeleteMe has been in the space longer and is known for including a human-reviewed removal report, while Incogni (from the makers of Surfshark) has built its offering around automating the opt-out process at scale. Coverage lists and pricing change over time, so check each provider's current site list directly.
The Bottom Line
Both are legitimate options for reducing your data broker footprint — the right pick often comes down to how much you value a more hands-on reporting style versus a more automated, lower-touch process.
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Frequently Asked Questions
What’s the short answer?
Both are legitimate options for reducing your data broker footprint — the right pick often comes down to how much you value a more hands-on reporting style versus a more automated, lower-touch process.
What should I actually look for?
DeleteMe and Incogni are two well-known data removal services that submit opt-out requests to data broker and people-search sites on your behalf.